Capital Source of the Week - New Private Short Term Bridge Lender

A knowledgeable, Southern California real estate family with plenty of cash liquidity and an appetite for opportunities with a story that is quick and easy to understand has started putting money out for private real estate secured loans.  They specialize in very short term and complicated situations needing $1MM to $10MM or more.  Pricing is driven more on a whole dollar return basis and they like terms of less than a year.  They can look at multiple assets (including notes) as collateral and can use some level of non-real estate credit to get to the dollars needed.  Any major food group property west of the Rockies is preferred.